What is a Cross-Tab?

The Cross-Tabulation tool allows you to measure interaction between multiple questions of your survey.It let you uncover relationships among the questions that are otherwise unclear.

How to create Cross-Tabulation??

Goto: Login » Surveys » Analytics » Online Tools » Cross-Tabulation

1. Select question from the Pivot Question 1 drop down, this question will be displayed as column question in the Cross-Tabulation.

2. Select the filter question from the Filter Question 1 drop down, this question will be displayed as row question in the Cross-Tabulation.

3. Set the value in the Output drop down, by default it is HTML and click on Create Online Cross-Tab.

1. Screenshot

How many questions I can compare against each other in the Cross Tabulation?

You can have at the most 2 questions on vertical axis (row) against 2 questions on horizontal axis (column).

To add more questions in the row/column of your cross tabulation, just set questions in the Pivot Question 2 and the Filter Question 2 drop down respectively.

2. Screenshot

What question types are supported for Cross-Tabulation?

All question types with Choice data (Muliple Choice, Single Choice, Matrix, Max-Diff etc.) are supported.

Why are my total in the Cross-Tabulation different from my totals in the individual frequency analysis?

The Cross-Tabulation tool only takes into consideration all the respondents that have responded to both the questions -- In branched/multipage surveys there will be drop-outs.

How to download the Cross-Tabulation in Excel format?

Once you have set the questions to cross-tabulate, select the Excel option from the Output drop down.

1. Now set the value in the Display drop down, by default it is Data Table+Charts

2. Select the Chart Type from the drop down, by default it is Column chart if you bar charts instead of column you can changed it accordingly and now click Create Online Cross-Tab button.