Over the past three years, Kohler has launched more than 300 surveys using the SurveyAnalytics platform across a variety of departments. The SurveyAnalytics tool is flexible enough to meet the needs of the various departments and is used company-wide. The web team, for example, uses SurveyAnalytics to track and gauge customer satisfaction on Kohler.com. After a few minutes of browsing, a pop-up survey appears inviting the user to share their feedback. If they agree, the next screen introduces the SurveyAnalytics survey that queries the visitor about Kohler.com and the site experience.

"This is an excellent resource that guided me while going through with my research online. It isn't specific only to SurveyAnalytics tool but also is about the general principles one needs to stick to increase the response rates and minor tweaks in language to make the existing questionnaire more effective. I recommend that not only dummies but even people with some experience in online surveys read this book once.."

What's inside

• Challenges
• Solution provided By SurveyAnalytics
• Sophisticated Reporting Functionality